NVIDIA has reportedly halted production of its current-gen GeForce RTX 40 series graphics cards... meaning that supply of cards like the GeForce RTX 4080 and GeForce RTX 4090 will be harder to find in the coming months. We have plenty of GeForce RTX 40 series GPUs in-house for your new Ready to Ship Gaming PCs, so don't worry too much, for now.

One of the biggest leakers on the scene, Tom @ Moore's Law is Dead, teased "the [GeForce] RTX 4080 and RTX 4090 aren't selling well compared to previous generations". There's still huge demand from gamers for high-end GeForce RTX 40 series GPUs, but meeting that demand is difficult, with MLID adding retailers "aren't being supplied almost any high-end Lovelace cards anymore".

Why is this happening? Well, NVIDIA reportedly placed a limit on the number of GPUs going into retailers' hands per week, with MLID speaking with multiple warehouses saying that huge amounts of high-end Ada Lovelace aka GeForce RTX 40 series GPUs are still there, so NVIDIA is purposely slowing down the supply... it's not like they need to, they're doing it... well, just cos.

MLID reports that one of his sources said "we've all but stopped production of RTX 4000 GPUs. Technically, we are keeping a line open for each SKU, but this is because there are contacts with (Taiwan Semiconductor Manufacturing Company) that basically force us to".